Department of Tourism
The Tourism Sector Recovery Plan is a targeted response by the sector and its constituent partners to the multiple challenges brought on by the Covid-19 pandemic.
The deputy minister of tourism, Fish Mahlalela, highlighted this during a 2021 Tourism Public Lecture in Bloemfontein.
The deputy minister added that the Plan “acknowledges the need for targeted and coordinated action to mitigate the impacts of the crises and sets the sector on the most optimal path to recovery, transformation and long term sustainability”.
Cabinet gave the green light to the Plan in April 2021.
In an earlier statement, cabinet described the Plan as representing the “collective response by government and the tourism sector to the devastation caused by the COVID-19 pandemic”.
The Plan was published for comment in August 2020.
The Plan is anchored on three interlinked pillars or strategic themes, namely, protecting and rejuvenating supply, reigniting demand and strengthening enabling capability for long term sustainability.
Recommendations outlined in the Plan include concluding a comprehensive industry/government recovery partnership to collaborate on all aspects of tourism recovery guided by the recovery Plan; introducing national Norms and Standards for safe tourism operations; boosting domestic demand with messages that encourage safe tourism and domestic vacation experiences; reigniting international demand via a global marketing and travel trade programme and attracting private sector investment through an investment drive.
The deputy minister pointed out that the focus should be on programmes that drive growth and transformation in the sector.
“We need to leverage on displaced regional and international markets, tap into new markets, develop new products, promote investments, build new partnerships and strengthen human capital”, he said.