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Tourism and Rural Development Under the Spotlight

September 2, 2020

Department of Tourism

The tourism department is to undertake a set of activities to foster tourism awareness in local communities with particular focus on less visited rural areas of each province.

The tourism minister, Mmamoloko Kubayi-Ngubane, emphasized this at the launch of Tourism Month.

The minister indicated that the 2020 theme for Tourism Month is Tourism and Rural Development.

She added that the theme was chosen as a “recognition of the important role that tourism plays in the development of rural communities by way of poverty alleviation, employment creation and overall stimulation of economic activities”.

The minister confirmed that the next step is to work towards the reopening of international travel.

“With the risk of the virus spread on a downward trend, we are hopeful that the opening of our borders will happen sooner than we are expecting.”

However, in the short term, the focus will be on domestic tourism.

“We believe that domestic tourism, South Africans travelling and getting to know their own country, can drive market demand to unprecedented levels.”

The minister declared that incentives such as affordable rates, discounts, upgrades and enticing packages will play a critical role in getting South Africans to travel in their own country.