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Poultry Sector Master Plan Under the Spotlight

September 16, 2020

Department of Trade, Industry and Competition

Poultry producers have pledged to invest R1.7 bn towards expansion and improvement of productive capacity.

The trade, industry and competition department revealed this in a statement on local poultry production following the 2nd Poultry Executive Oversight Committee meeting.

The department added that some of the investment projects have already been completed including the expansion of hatchery and processing facility with 428 jobs created.

The department pointed out that the production of South African poultry increased by 5% during the first 8 months of 2020 as compared to the same period last year despite challenges to the operating environment caused by Covid-19.

The Poultry Sector Master Plan came under the spotlight at the meeting with stakeholders reflecting on the implementation of the key actions agreed on and measures required to realise the agreed vision.

According to the department, the Poultry Master Plan is designed to increase local chicken consumption and grow the demand for chicken while also focusing on the exporting of locally produced cooked and raw chicken products.

“Since the Master Plan was signed, government has implemented higher tariffs on certain cuts of poultry, and has further triggered an investigation into the structure of tariffs to provide a more effective trade environment for poultry. Further work has also been done with trading partners to
improve compliance with sanitary and phytosanitary (SPS) measures which would unlock further export markets.”

In another statement, the department drew attention to the survey being conducted by the South African Payroll Association.

The Reserve Bank announced the survey in August 2020.

According to the department, the survey results will “assist to accelerate the process of finalising an informed, robust and comprehensive regulatory position on payroll deductions in South Africa”.