Department of Agriculture, Land Reform and Rural Development
8 November 2019
The Poultry Sector Master Plan was signed during the 2nd South African Investment Conference in Johannesburg this week.
In a statement, the agriculture, land reform and rural development minister, Thoko Didiza, welcomed the signing declaring that the “plan will provide a framework for a determined effort to grow jobs in the industry through a number of measures that will be implemented over a number of years”.
According to the department, the Plan is the product of a close partnership between government and stakeholders in the industry including poultry producers, farmers, processors, exporters, importers and organised labour.
The Poultry Sector Master Plan is designed to:
• increase the consumption of chicken in absolute terms, and on a per capita basis.
• ensure that locally produced chicken makes up an increasingly larger proportion of consumption over time.
• expand the industry by increasing capacity at all stages of the value chain – manufacturing of feed, farming of chickens and processing of poultry product – thereby increasing fixed investment, employment and the value of output.
• facilitate government and industry working together to revamp certification systems in order to meet the requirements of major importing countries.
• increase the level of black participation and particularly ownership across the value chain and increase employment and worker share-ownership in the sector.
In particular, the Plan calls for a 10% increase in poultry production within three years, increasing demand for poultry feed by 300 000 tons per year and setting up 50 new contract farmers within three years.
The department pointed out that static local production over the past decade was due to the importation of poultry into the economy in large quantities.