Department of Tourism
Concluding an industry and government recovery partnership to collaborate on all aspects of tourism recovery is one of the measures to support South Africa’s tourism recovery.
The tourism department highlighted this in a briefing to the national council of provinces on the Tourism Recovery Plan.
According to the department, the priority and objective of the Plan remains to resume operations as early as it is safe to do so for South Africa and its visitors.
The Recovery Plan proposes measures to enable re-opening and positioning the country to outcompete in the global recovery market.
Three strategic themes are central to the recovery, namely, Re-Igniting Demand, Protecting and Rejuvenating Supply and Strengthening Enabling Capability.
The department also pointed out that execution should occur in three phases:
• Protective Interventions (0-3 months)
• Managed Re-Opening (3-9 months)
• Growth Interventions (9-24 months)
Other measures during Phase 1 include protecting tourism supply by deploying an enhanced Tourism Supply Support Package to protect tourism assets through a credit guarantee scheme, protect core infrastructure and to support re-opening; implement globally recognised biosecurity protocols across the value chain to enable safe travel and rebuild traveller confidence and convene a national air access team and implement an air service development programme to reconnect South Africa to the world.
Measures in Phase 2 include facilitating ease of travel, catalysing domestic demand and a targeted global marketing programme.
In Phase 3, measures will focus on launching an investment and market-entry facilitation programme to stimulate capital investment, sector transformation and product diversification; prioritising cooperation with neighbouring destinations towards South Africa’s contribution in the implementation of the SADC tourism strategy and putting in place tourism institutional architecture to deliver efficient, effective and purpose-led support for implementation of the Plan aimed at sector growth and transformation.
The department also briefed the select committee on trade and industry, economic development, small business development, tourism and employment and labour on the impact of COVID-19 on tourism and the risk adjusted strategy.