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National Anti-Alcohol Abuse Campaign Launched

December 9, 2020

Department of Trade, Industry and Competition

The deputy minister of trade, industry and competition, Nomalungelo Gina, has called on the country’s liquor traders to adhere to the Covid-19 regulations in order to prevent the second wave of the pandemic.

The call was made during the launch of the national annual anti-alcohol abuse campaign in Springbok, Northern Cape.

The campaign is designed to educate and create awareness about the “adverse effects of alcohol and substance abuse particularly during the festive season”.

Its theme is “Combating Alcohol Abuse is Everybody’s Business”.

“No province or district can claim to be immune from the escalation of the virus. Alcohol selling places such as clubs, pubs and shebeens have been cited as the new super-spreaders of the virus, followed by funerals and the after-tears parties. We are making a national call to liquor trading places that they must adhere to Covid-19 regulations. They must make sure that they provide sanitizers at points of entry for all patrons and ensure the wearing of masks, and social distancing. Owners of these liquor joints must obey the evening curfew and must not undermine the closing time,” said Gina.

The deputy minister warned liquor traders that “failure to comply with the country’s Covid-19 regulations would result in their liquor licenses being withdrawn by government”.

In another statement, the department announced that poultry industry executives met with the trade, industry and competition minister, Ebrahim Patel, and the agriculture, land reform and rural development minister, Thoko Didiza, yesterday to review implementation of the Poultry Master Plan signed in November 2019.

The Poultry Sector Master Plan is designed to:


• increase the consumption of chicken in absolute terms, and on a per capita basis.
• ensure that locally produced chicken makes up an increasingly larger proportion of consumption over time.
• expand the industry by increasing capacity at all stages of the value chain – manufacturing of feed, farming of chickens and processing of poultry product – thereby increasing fixed investment, employment and the value of output.
• facilitate government and industry working together to revamp certification systems in order to meet the requirements of major importing countries.
• increase the level of black participation and particularly ownership across the value chain and increase employment and worker share-ownership in the sector.

In particular, the Plan calls for a 10% increase in poultry production within three years, increasing demand for poultry feed by 300 000 tons per year and setting up 50 new contract farmers within three years.

“In a difficult year, we have seen promising gains in the South African poultry industry. We have had more than R1 billion invested by domestic companies, resulting in nearly 1 000 additional jobs and an encouraging increase in production. The next year will require more work to open up export markets and further drive transformation across the entire poultry value chain,” said minister Patel.