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NAMC Shines Light on Wine and Brandy Industry

June 17, 2021

Department of Agriculture, Land Reform and Rural Development

The National Agricultural Marketing Council seeks comment on applications for the continuation, amendment and establishment of statutory measures in the wine and brandy industry.

The agriculture, land reform and rural development department published the call for comment in Government Gazette 44701.

The applicants for the proposed statutory measures are the South African Liquor Brandowners’ Association, representing trade and Vinpro, representing wine grape producers, wineries and wine cellars.

According to the notice, the current statutory measures will expire on 31 December 2021.

The current and proposed statutory measures (registration, records and returns and levies) include new proposed levies on brandy and ethical trade.

The proposed brandy levy aims to enable the South African Brandy Foundation to grow the entire brandy industry and to position South African brandy as a credible quality alternative to Cognac, locally and globally.

The proposed ethical trade levy is designed to fund, maintain and further develop an ethical trade system.

“It will ensure rapid transitioning to a transformed, ethical, just and sustainable environment, which is a key global sourcing requirement to ensure that impacts on workers are positive and developmental rather than negative, contributing to violations, and worker abuse.”

The proposal is for statutory levies to be implemented for a new four-year term from date of publication (1 January 2022) to 31 December 2025.

Comment is invited until 2 July 2021.