Department of Tourism
The Draft Tourism Recovery Plan is almost ready for tabling in cabinet for approval.
The tourism department confirmed this in a statement on remarks by the tourism minister, Mmamoloko Kubayi-Ngubane, at the National Press Club in Tshwane.
The Plan was released for comment in August 2020.
The minister revealed that “all the valuable comments” were incorporated into the Plan.
The department holds the view that “tourism will be one of the fastest growing sectors in the recovery period and it will be one of the key sectors that will drive the overall economic recovery”.
The minister described the Plan as a “roadmap that will help us achieve this level of growth”.
The Plan is anchored on three pillars including:
• Protecting and Rejuvenating Supply – focusing on business continuity risks, aligning the value-chain to new biosecurity standards, preserving air access, as well as investment facilitation and market access;
• Reigniting demand – will require a robust domestic marketing strategy, the agility to respond decisively to an uncertain global environment and responsiveness to changes in consumer preference; and
• Strengthening Enabling Capability – implementing mechanisms to increase ease of travel via activities such as piloting and roll-out of the proposed e-visa system to simplify the visa and entry process.
The Plan predicts that the recovery will occur in phases from “hyper-local community attractions, through to broader domestic tourism, regional land and air markets, and lastly, resumption of world-wide international travel”.
The minister referred to an upsurge in demand driven by domestic travelers following the move to Alert Level 2.
“We believe with proper messaging and targeted marketing the domestic demand can reignite the sector and put the tourism industry on a growth trajectory and put our recovery on firm footing”, she said.
As regards the reopening of international travel, the minister pointed out that the risk of the virus spread is being monitored and the department holds the view that the “current downward trend of new infections, if sustained, can fast-track the reopening of regional borders soon” thereby creating a regional travel bubble.