Department of Tourism
Cabinet has given the green light to the Tourism Sector Recovery Plan.
In a statement, cabinet described the Plan as representing the “collective response by government and the tourism sector to the devastation caused by the COVID-19 pandemic”.
The Plan was published for comment in August 2020.
Speaking last year, the tourism minister, Mmamoloko Kubayi-Ngubane, described the Plan as anchored on three pillars.
One pillar focuses on protecting and rejuvenating supply by focusing on business continuity risks, aligning the value-chain to new biosecurity standards, preserving air access, as well as investment facilitation and market access.
The other pillars include reigniting demand and strengthening enabling capability.
Recommendations outlined in the Plan include concluding a comprehensive industry/government recovery partnership to collaborate on all aspects of tourism recovery guided by the recovery Plan; introducing national Norms and Standards for safe tourism operations; boosting domestic demand with messages that encourage safe tourism and domestic vacation experiences; reigniting international demand via a global marketing and travel trade programme and attracting private sector investment through an investment drive.
The tourism department, in a statement announcing the launch of the Plan, described it as a “product of extensive industry consultation and reflects the industry’s commitment to deep and intensive collaboration around a set of clearly defined and specific areas of cooperation”.
The minister, speaking at the launch, declared that the Plan is “aligned to the Economic Reconstruction and Recovery Plan (ERRP), in particular to the ERRP’s priorities in the areas of employment creation; infrastructure investment; green economy or sustainability interventions; inclusion of women and youth; as well as skills development”.
The department wants the Plan to facilitate the preservation of R189 billion of value and recover the tourism sector to 2019 output and employment levels by 2023.
The department plans to, in conjunction with South African Tourism, lead, coordinate and support the implementation of the Plan through the reprioritisation of current resource allocation.